The Agricultural Development Agency Enhances the Capacities of Cooperatives Producing Local Products Through Training Workshops

As part of its efforts to enhance the competitiveness of cooperatives producing local products, the Agricultural Development Agency organized an advanced training workshop on strategic planning from February 10 to 15, 2025, in Marrakech. The workshop was based on a participatory and practical learning approach, aiming to equip beneficiaries with effective tools to improve the performance of their projects.

This workshop marks the culmination of the third phase of the ninth program for upgrading groups producing local products. A total of 50 groups benefited from in-depth training and close support to strengthen their management skills and develop their entrepreneurial mindset. This will enable them to access organized markets and achieve sustainable growth in their activities.

The workshop focused on developing effective strategies for marketing local products, drawing on successful experiences and practical models to help cooperatives overcome challenges hindering their development. Participants also explored mechanisms for accessing major markets and taking advantage of opportunities offered by digital platforms and fair trade.

This ambitious program aligns with the vision of the Agricultural Development Agency to support the social and solidarity economy by enabling cooperatives to enhance the quality of their products and improve their competitiveness. It is in line with the objectives of sustainable development and the “Green Generation” strategy, reinforcing the presence of local products in both national and international m

arkets.

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