The Agricultural Development Agency Wins an African Award in Recognition of Its Leadership and Innovative Achievements

Amidst the profound transformations taking place in the agricultural sector across Africa, the Agricultural Development Agency continues to solidify its position as a key player in driving sustainable agricultural development, enhancing farmers’ investments, and fostering integration among various stakeholders in the sector. The well-deserved recognition of Mr. Mehdi Rifi, Director General of the Agency, with the “Personality of the Year in Agricultural Development in Africa” award by the African Leadership Organization reflects the agency’s significant contributions to advancing both the national and continental agricultural sectors through innovative approaches and ambitious programs that meet the needs of farmers and investors alike.

Under the leadership of His Majesty King Mohammed VI, the Agricultural Development Agency has become a fundamental driver of investment in agriculture by creating a favorable environment for entrepreneurship, supporting youth and solidarity farming projects, and promoting the marketing of local products, ensuring the integration of small farmers into both the national and international economies. Additionally, the agency has played a pivotal role in mobilizing climate finance, securing international accreditation from the Adaptation Fund and the Green Climate Fund, which has enabled the implementation of major projects aimed at mitigating the impacts of climate change and strengthening farmers’ resilience to environmental challenges.

This recognition is not an isolated event but rather the culmination of continuous efforts and a clear strategic vision that has made the agency a model of modern agricultural governance. Through the adoption of sustainable policies that integrate economic, social, and environmental development, the agency has established itself as a benchmark in South-South cooperation and in fostering the transition towards more efficient and sustainable agriculture.

Honoring Mr. Mehdi Rifi with this prestigious award is a tribute to the collective efforts of the agency and all its partners in building a strong, competitive, and sustainable Moroccan agriculture. This achievement will undoubtedly serve as a catalyst for more pioneering projects that will contribute to food security and support farmers and investors, not only in Morocco but across the African continent.

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